In the ever-evolving world of online dating, Plenty of Fish (POF) continues to hold its ground as one of the most widely used platforms globally. With over 90 million registered users and a strong presence across North America, the UK, and beyond, POF has remained a staple in the dating app ecosystem, even as flashier apps like Tinder and Hinge dominate headlines. But what’s happening behind all those profiles and messages? Whether you’re considering joining POF or just curious about how it stacks up in 2025, understanding its user base, success metrics, and engagement stats is essential. From gender ratios and relationship goals to reply rates and revenue numbers, the data reveals much about what kind of experience you can expect. This comprehensive look at POF statistics in 2025 will help you swipe smarter—whether you’re looking for casual chats or profound long-term love. Let’s dive into the numbers that matter.
10 Key POF Statistics
Here are 10 powerful statistics to help understand Plenty of Fish’s role in the modern dating landscape:
- Over 90 million registered users worldwide
- Approximately 2.5 million daily active users
- Men make up 60% of users; women 40%
- Most users are between 25 and 44 years old
- 30% of users are seeking long-term relationships
- About 70% of messages go unanswered
- The average user spends 11 minutes per session
- POF is used in over 20 countries
- More than 50,000 new users register daily
- POF has a 50/50 split in app vs. desktop use
Plenty of Fish User Demographics
Understanding who uses POF is critical for evaluating its effectiveness as a dating platform. From gender ratios to relationship intent, the following data sheds light on the people behind the profiles.
POF Male to Female Ratio
Men represent 60% of POF’s user base, while women on Plenty of Fish account for 40%. This common online dating gender imbalance impacts the experience: men often need to send more messages to receive replies, while women may face message overload.
Average Age of POF Users
The Plenty of Fish age range caters to a broad audience. Here’s the breakdown:
- 25–34 years old: ~35% of the user base
- 35–44 years old: ~28%
- 18–24 years old: ~15%
- 45–54 years old: ~12%
- 55+ years old: ~10% (Business of Apps)
This spread shows that while younger users may flock to trendier apps like Hinge or Bumble, POF still captures a significant number of users in their late 20s to mid-40s. These age groups are often more relationship-focused, giving POF an edge in the serious dating segment.
Relationship Goals
Plenty of Fish is known for being more relationship-oriented than some swipe-based apps. Here’s how relationship intent breaks down:
- Looking for a serious relationship: ~30%
- Open to both serious and casual: ~45%
- Primarily casual dating or hookups: ~20%
- Unspecified/just browsing: ~5% (Forbes)
One of POF’s unique features is its detailed questionnaire and compatibility chemistry test, which appeals to those genuinely seeking long-term partners. However, its free messaging system still attracts casual daters and those looking for low-commitment encounters.
Most Common Professions Among Users
POF has a wide variety of users, but certain career paths appear more frequently. Here are the top five most common professions listed by users:
- Healthcare workers (nurses, CNAs, therapists)
- Teachers and education professionals
- Retail and customer service workers
- Trades and technical jobs (electricians, plumbers)
- IT and tech-related roles (Wikipedia.org).
The high number of healthcare professionals is consistent with POF’s demographic skew—many are in the 25–44 age bracket and seek stable relationships. The app’s emphasis on detailed profiles may also appeal to people with demanding careers who want more than just superficial swiping.
Geographic Breakdown: Top Countries Where Plenty of Fish Is Used
POF began in Canada but has grown significantly worldwide. Here’s a breakdown of where the platform is most popular:
| Country | Estimated User Base | Notes |
| United States | ~40 million+ | Largest single market |
| Canada | ~10 million | POF’s origin country |
| United Kingdom | ~6 million | Strong European base |
| Australia | ~2 million | Popular among 25–40s |
| Germany | ~1 million | Growing steadily |
| Brazil | ~800,000 | Expanding Latin American presence |
| India | ~600,000 | Slower uptake, but growing |
| Other countries | ~5 million total | Including Ireland, New Zealand, and South Africa |
Users can adjust the Plenty of Fish location range to find nearby matches or browse people in new cities.
Plenty of Fish Match Statistics
Understanding how users interact on Plenty of Fish can reveal a lot about the platform’s success at fostering connections. From the number of messages sent to the actual “yes” rate between users, let’s take a closer look at what the data shows.
Average Number of Messages Exchanged Before a First Date
On average, users on Plenty of Fish exchange about 10 to 15 messages before deciding to meet in person. The Plenty Fish app fosters conversation depth rather than swiping fatigue.
This relatively high message count reflects POF’s platform structure—unlike swipe-based apps like Tinder, POF encourages more detailed communication. Because profiles are more robust and users are often seeking deeper connections, there’s a higher investment in conversation before agreeing to meet.
- Men typically initiate more conversations, with an average of 8 out of 10 initial messages sent by male users.
- Women are more likely to extend a conversation past the third message, especially when they perceive genuine interest or thoughtful responses.
For users interested in long-term relationships, this level of interaction serves as a solid pre-screening process. Those seeking casual encounters may find the back-and-forth a little slow, but that’s also part of the app’s more traditional dating environment.
Subscription & Plenty of Fish Revenue Statistics
While Plenty of Fish offers a robust free version, it also monetizes through premium subscriptions, in-app purchases, and ad placements. Let’s break down its paying audience and financial growth.
Total Number of Paying Subscribers
As of 2025, Plenty of Fish boasts an estimated 3 million paying subscribers globally.
This number represents about 3–5% of the total user base, which hovers around 90–100 million registered users. While that may seem low, this conversion rate is typical for freemium platforms.
Users generally subscribe to gain access to premium features such as:
- Seeing who viewed their profile
- Sending messages without ads
- Read receipts
- Profile highlighting
Breakdown: Subscription Plans and Their Popularity
POF offers tiered subscription options. Here’s a breakdown of the most popular choices:
| Plan Type | Duration | Cost (Approx.) | % of Subscribers |
| Premium – 1 Month | Monthly | $19.99 | 25% |
| Premium – 3 Months | Quarterly | $38.97 | 40% |
| Premium – 6 Months | Biannual | $59.94 | 35% |
Wondering how much is Plenty of Fish per month? It starts at about $19.99, with bulk plans offering better value. So how much does POF cost depends on your plan duration and region.
Annual Revenue and Financial Growth Trends
Plenty of Fish was acquired by Match Group in 2015, and since then, it has consistently contributed to the company’s revenue stream. While it isn’t the most high-growth property in their portfolio (compared to Tinder), it remains profitable.
- Estimated 2024 revenue: $150 million
- Projected 2025 revenue: $165–175 million
- Revenue growth YoY: ~10–12% (Klick Me).
Plenty of Fish revenue continues to grow thanks to subscriptions, ad placements, and video monetization.
Is Plenty of Fish Still a Popular App?
Do people still use Plenty of Fish? Without a doubt. It remains one of the most downloaded and active dating platforms.
Reasons POF is Still Popular:
- Large user base: Especially among users aged 25–44
- Free messaging: No paywall to start conversations
- Detailed profiles: Appeals to people looking for substance
- Desktop option: Still important to some demographics
POF is especially strong in North America, the UK, and Australia, and it is carving out space in countries like Brazil, India, and Germany. Its simplicity, functionality, and reputation for serious dating continue to give it an edge, especially among users tired of swipe culture (Similarweb).
Conclusion
Plenty of Fish may not make headlines like newer dating apps, but its strength lies in consistency and connection. With a wide POF age range, millions of daily users, serious relationship seekers, and even marriage success stories, it still delivers value in 2025.
Whether you’re wondering how does POF work, how much does it cost, or simply whether people still use Plenty of Fish, the numbers speak for themselves. From its broad location range to its growing revenue and robust user base, POF remains a powerful player in the online dating world—especially for those ready to move past swiping and start talking.
Our Editorial Team at DoULike understands the challenges of today’s dating scene. That’s why we offer guidance on everything from online profiles to in-person chemistry. With our tips, you’ll feel ready to take the next step in finding love.
