Statistics offer one of the clearest ways to understand how dating apps shape modern relationships, and Happn is no exception. Built on the idea of connecting people who have crossed paths in real life, Happn has expanded to more than 100 million registered users worldwide. Its location-based approach distinguishes it from swipe-heavy competitors, but the Happn statistics reveal both strengths and struggles for those seeking romance. Sharp contrasts in match rates between men and women, combined with steady revenue growth from millions of premium subscribers, highlight the unique dynamics at play on the app.
For daters curious about Happn user demographics, Happn match statistics, or even Happn revenue statistics, these numbers provide valuable insights. And if you’ve ever wondered “how many likes do you get on Happn?” or “Happn how many likes a day?”, the data below will give you clear answers. From Happn acceptance rate to details about Happn subscription cost—whether you’re asking “how much is Happn per month,” “does Happn cost money,” or comparing Happn free vs premium—this article breaks down everything you need to know.
10 Key Happn Statistics
- 100 million users (total registered) as of 2024 (JPLoft).
- Over 1 billion matches made since launch.
- More than 100 million swipes per day.
- 3 million users pay for a subscription (VIDA).
- 2 million daily active users; 6.5 million monthly users.
Happn User Demographics
Male‑to‑Female Ratio on Happn
Happn, like many dating apps, exhibits a noticeable gender imbalance. According to available user data, approximately 66% of Happn’s user base is male, while only 34% are female. This 2:1 ratio highlights a common trend across dating platforms, where male users often outnumber female users significantly.
This imbalance can influence the user experience in various ways. For men, the competition for matches is higher, and the match acceptance rate is notably lower, averaging around 2.5%—or one match for every 40 likes. On the other hand, women on Happn enjoy higher visibility and receive more engagement, with match rates of about 50% (one match for every two likes).
While Happn’s location-based features create opportunities for organic, real-world connections, the skewed gender distribution may impact the platform’s effectiveness for certain users—particularly men. The app does not offer gender ratio filtering or transparency within the user interface, so most users only experience this indirectly through match frequency and interaction levels.
Despite this, Happn remains a viable option for both men and women, particularly those seeking a more authentic, proximity-based approach to dating rather than the rapid-fire swiping culture found on some other platforms.
Average Age of Happn Users
- The average age on Happn is approximately 26 years old.
Most Active Age Groups on Happn
- 25–34 years old: This age group represents the largest segment on Happn, accounting for 42% of users.
- Other sources like DatingScout (2025) also confirm that the majority of Happn users fall in the 25–34 bracket, noting a relatively balanced representation across other age ranges as well.
- Additionally, website traffic analytics offer insight into who visits Happn’s web platform: SimilarWeb reports that the largest age group of site visitors is 25–34 years old, for both the happn.com and happn.app domains (Similarweb).
Geographic Breakdown – Top Countries Where Happn Is Popular
Happn is available in over 75 countries and has attracted a global user base of more than 100 million registered users. The app’s biggest market is Brazil, which alone accounts for approximately 40% of Happn’s total revenue. France, where the app was founded, is another top-performing region. Other significant markets include India, the United States, and the United Kingdom.
Happn Match Statistics
Happn Acceptance Rate: How Often Do Users Say “Yes” to Potential Matches?
When we look at Happn acceptance rate, it’s helpful to translate this into match rate per like. For men, the match rate is about 2.5%, which equates to 1 match for every 40 likes. For women, it’s significantly higher—around 50%, or 1 match for every 2 likes. Furthermore, data shows that 52% of male users receive less than one match per day, while 13% get fewer than one match per week. These numbers highlight the competitive landscape for men and the more selective behavior of women on the app.
Happn Subscription Plans and Pricing
Сost of Happn subscriptions vary depending on the platform (Android, iOS, or Web) and user location. Standard pricing reports include:
- $24.99 per month
- $89.99 for six months
- $119.99 for one year
European pricing is as follows:
- Android: €14.99/month
- iOS: €34.99/month
- Web: €29.99/month
- Six-month plan: €59.99
- Twelve-month plan: €94.99
So, how much is Happn? A Photofeeler 2025 review lists Happn Premium at up to $24.99/month, noting better value for long-term commitments. The Guardian (UK, 2025) notes a £22.99/month rate, which includes features like SuperCrushes, unlimited likes, and enhanced filters.
Overall, Happn’s pricing structure encourages longer subscriptions with steep discounts, aligning with industry standards.
Happn Global Revenue Growth
In Q1 2024, Happn generated approximately $8 million in revenue, with projections exceeding $25 million by the end of the year, according to ROAST. A WPDating report (July 2025) also estimates annual revenue at $25 million. Meanwhile, French Wikipedia reported Happn’s 2023 revenue at €37 million (~$40 million), with an EBITDA of ~€5 million. These figures suggest Happn’s global revenue lies between $25 million and $40 million annually, depending on reporting source and currency exchange (Wikipedia.org).
Is Happn Still a Popular App?
Yes—Happn remains a popular and relevant dating app, especially for those who prefer location-based connections over endless swiping. Unlike algorithm-heavy apps that rely solely on interests or prompts, Happn focuses on real-world proximity—allowing users to match with people they’ve crossed paths with during their daily routines. This “missed connection” concept continues to appeal to a niche segment of users seeking a more organic feel to online dating.
According to a 2025 review by The Guardian, Happn is particularly well-suited for older daters, with over half of its users aged between 35 and 54. This demographic tends to prefer meaningful, location-based interactions over gamified swiping, which may explain the app’s lasting appeal. Additionally, features like “Daily” matches—a curated list of potential partners introduced in August 2025—offer a personalized, less overwhelming experience that’s gaining positive attention.
While Happn may not compete with giants like Tinder or Bumble in terms of user base size, its unique premise and mature user demographic help it maintain a loyal community. For singles looking for nearby, in-the-moment romantic possibilities, Happn continues to hold its ground in the ever-evolving world of dating apps.
Conclusion
In summary, Happn dating app statistics reveal a platform with both impressive scale and unique challenges. With more than 100 million users, a rapidly growing subscription base, and millions of likes exchanged daily, Happn continues to stand out in the dating world. Yet, factors like a 66% male-dominated user base and low match rates for men show that the journey to real love on Happn depends heavily on who you are and how you use it. Whether you’re comparing Happn free vs premium, checking Happn acceptance rate, or calculating “how many likes do you get on Happn,” the data confirms one thing: for singles who believe in serendipity and missed connections, Happn remains a compelling choice.
Our Editorial Team at DoULike understands the challenges of today’s dating scene. That’s why we offer guidance on everything from online profiles to in-person chemistry. With our tips, you’ll feel ready to take the next step in finding love.
