Valentine’s Day Statistics Breakdown: Love, Gifts, and Trends in 2026

Like it or not, Valentine’s Day is one of the biggest celebrations of love worldwide. Specifically, to find out how people feel about this special day, DoULike conducted a study and interviewed 2020 people in January. It explores the practices, feelings, how much is spent on Valentine’s Day, and activities associated with this day of love. It provides a socially rich understanding of how people celebrate or don’t and what they want or don’t in relationships on this special day. These range from giving scented gifts to turning a blind eye to Valentine’s Day at all, and everything in between is captured by the findings. Top 5 Interesting Statistics About Valentine’s Day for 2026 Are You Planning to Celebrate Valentine’s Day? 69.8% of respondents stated they plan to celebrate Valentine’s Day this year, while 30.2% reported they will not be participating in the holiday. Valentine’s Day celebrations vary across generations, with 73.1% of Gen Z and 75.0% of Millennials planning to celebrate, compared to 64.6% of Gen X and 61.9% of Boomers. While Millennials and Gen Z show similar enthusiasm, there’s a notable drop in participation among older generations. How Would You Spend Valentine’s Day If You Were Single? When …