WWW10 Submitted Presentation
B2B Collaboration
Building Strong Relationships
B2B Collaboration. Business-to-business (B2B) relationships
can be enriched by various collaboration tools. While
currently a nascent market, collaborative services will quickly
be embedded in diverse B2B areas such as Net markets,
partner relationship management tools, and portals.
B2B services will first use collaboration as a market differentiator,
but by 2004 rich collaboration services will be a given for most
B2B activities.
Collaborative services can enrich business-to-business
relationships by boosting site stickiness, facilitating
transactions, creating communications channels, disseminating
information, and improving problem solving.