B2B and Peer Technology
By using the Internet to bundle products with related information and services, creative companies can improve their effectiveness and efficiency of their clients businesses. By doing so, the will be able to forge strong, long-lasting client relationships that will de-emphasize product price and exchange-based transactions.
Harvard Business Review, Beyond the Exchange, November-December 2000
Peer technology enables enterprises to forge the strong, long lasting relationships needed to succeed in todays market