Slide 1


DRM Definition and New Opportunities
Rights Requirements
Modelling & Languages
Example Sectors
Ebook (OzAuthors)
Video/Audio (MPEG)
DRM Standards Summary
Web Architecture
W3C DRM Workshop

DRM Definition

DRM has always had a security/protection emphasis
Broader definition
Digital Rights Management (DRM) involves the description, identification, trading, protection, monitoring and tracking of all forms of rights usages over both tangible and intangible assets including management of Rights Holders relationships

DRM Perspectives

New Opportunities

From Creation Waterfall
Pay for possession
Limited re-use rights available

New Opportunities

Towards Creation Life-Cycle
Blurring creation and use towards re-creation and re-use
Pay for usage, not possession
Share the rights
Share the revenue
Require Trusted
services to validate
rights and trades
Transparent Rights

Digital Supply Chain

Rights Requirements

Model Assets and Relationships
Trusted Identification
Content (all levels)
Parties: Directories...
Licences: Consumer rights
Digital Rights Expression Language
Digital Rights Protection
Digital Rights Tracking
Digital Rights Trading

Rights Metadata Model

Rights Metadata Model

Rights Metadata Model

Open Digital Rights Lang

Semantics of a core DRM Language
Open or Trusted environments
Foundation for extensible (ie XML) and sector-specific rights language
Interoperability across sectors/industries
Submitted to Ebook and MPEG communities

ODRL Usage Model

Rights Complexity

Need Balance:
Current Technology Offerings

Rights Trading


Significant growth area!
Open Standards are required
Electronic Book Exchange (EBX)
Secure/certified distribution of ebook vouchers
OpenEBook Forum
XML Structure for Content
New WGs: metadata, ids, rights and rules
OpenEbook and EBX now merged...

OzAuthors: Ebook Service

Joint Venture with Australian Society of Authors
An online service for rights holders and their customers
Content Providers: Authors, Agents, Publishers
Promote their works in a new and safe digital environment setting usage and payment levels
Supports Fee and Free
Low cost method of digital self-publishing
Value-add services (resources, reviews...)
Flexible purchase options (eg parts of ebooks)

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Product: DRX

Digital Rights Exchange (DRX)
Internet Trading eCommerce Software for Digital Assets and their Rights
Asset upload, mgt, reporting, and payments
PDF (OpenEBook/EBX soon)
Flexible Vocabularies
Parties (vCard), Content (ONIX), Rights (ODRL)
Interface to down-stream Systems
Content protection, tracking
Core software for multiple sectors
Ebook, software, learning objects, audio/video

MPEG (Video/Audio)

Intellectual Property Management and Protection (IPMP)
MPEG-2: Digital TV
MPEG-4: The bits - IPMP Hooks
MPEG-7: Descriptions are as valuable as content
MPEG-21: Integrating the pieces:
IPMP: Rights Data Dictionary and Language
Call for Requirements (finalised in July)
Call for Proposal (October)

MPEG-21 Core Elements

Slide 24

Web Architecture

Tim Berners-Lee, Director, W3C, XML 2000 Conference, Washington DC, Dec 2000

Web Architecture

Need for new/updated technologies
Metadata Framework
RDF integrated closer with XML Schema
Trust (Digital Signatures)
Better Structure
Lessons from P3P, CC/PP
URIs: Identification, Location, and Naming
URI Activity
XML Packaging and Protocols

W3C DRM Workshop

DRM Workshop, January 2001
65 Attendees, Position Papers, Minutes, Reports, Presentations
Concerns over Privacy and Accessibility
Balance needed between Protection and Access
W3C should investigate a Rights Management Framework for Interoperability
Start some smaller Working Groups (eg Language)
Bring work of other groups together


DRM is emerging as a new way to
Enable innovative new business models
Foster more Content online
Everyone wants DRM solved
but its not an easy solution to generalise
DRM technologies are embryonic
but evolving fast
DRM technologies need to meet all the needs of Rights Holders and Consumers (Web Users)
W3C: Leading the Web to its Full Potential
DRM is that potential . . .