WWW2007 Poster Details
Poster Title:
Automatic Search Engine Performance Evaluation with Click-through Data Analysis
Authors:
  • Yiqun Liu (Tsinghua University)
  • Yupeng Fu (Tsinghua University)
  • Min Zhang (Tsinghua University)
  • Shaoping Ma (Tsinghua University)
  • Liyun Ru (Sohu Incorporation)
Abstract:
Performance evaluation is an important issue in Web search engine researches. Traditional evaluation methods rely on lots of human efforts and are therefore quite time-consuming. With click through data analysis, we proposed an automatic search engine performance evaluation method. This method is a Cranfield-like one and it generates navigational type query topics and answers automatically based on a search user's query and click behavior. Experimental results based on a commercial Chinese search engine's user logs show that the automatically method gets a similar evaluation result with traditional assessor-based ones.
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