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Paper Title:
Influencers and Their Barriers to Technology

Authors:

  • Ann Hsieh(Yahoo, Inc.)
  • Todd Hausman(Yahoo, Inc.)
  • Nerija Titus(Yahoo, Inc.)

Abstract:
Modern Day Marco Polos, young influencers in emerging markets who have more access to technology than their peers, often act as the gateway to new websites and technology in their respective countries. However, as they influence their peers through account gifting, they are often met with barriers such as language.

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