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4. Integration with Web Servers

 

The second key component of the DFP approach to web personalization concerns creating a linkage between the on-line decision server and the web server hosting a site. We begin by discussing the kinds of information that need to be passed back and forth between web server and decision engine. We then consider different ways to convey relevant information to the decision engine, and to permit decisions made to have impact on the web server.



 

Rick Hull
2/19/2001